The Chevy Commercial – Using AI May Be Risky For Creatives

Using AI to Mimic what Sells is Risky for Creatives If you create or lead a team of creators, your work is far more than artificial. Shouldn’t the creative act be extraordinary, too? When everyone uses AI to make content, will your work still sing? Will its energy be alive…or artificial? I contend that using […]

How Consciousness In Business Is Shifting

how-consciousness-in-business-is-shifting-toward-true-happiness

What if consciousness is key in business for long-term success and happiness? I bet you’ve seen this bell curve many times before. Technically, it’s a normal distribution of some arbitrary data and helps us guesstimate probabilities within data for which specific outcomes can’t be known. Today, we will apply this normal distribution curve to a […]