The Chevy Commercial – Using AI May Be Risky For Creatives

Using AI to Mimic what Sells is Risky for Creatives If you create or lead a team of creators, your work is far more than artificial. Shouldn’t the creative act be extraordinary, too? When everyone uses AI to make content, will your work still sing? Will its energy be alive…or artificial? I contend that using […]

Old Wine / New Bottles

Back in the day, it wasn’t a great idea to store new wine in old wineskins. As the new wine fermented, it would put pressure on the wineskin, which was fine for new, stretchy wineskins, but would burst the old, brittle ones. What are today’s old wineskins? Perhaps a better question: who are today’s old […]