The Chevy Commercial – Using AI May Be Risky For Creatives
Using AI to Mimic what Sells is Risky for Creatives If you create or lead a team of creators, your work is far more than artificial. Shouldn’t the creative act be extraordinary, too? When everyone uses AI to make content, will your work still sing? Will its energy be alive…or artificial? I contend that using […]
Happy New Year, Marketers
After about thirty years of creating and producing high-quality musical performances, mostly directly related to what we do, we began doing high-touch one-to-one volunteer work with at-risk people, won a national award, and considered how to productize our lived experience as a business. Turns out, one could do that back in the day, so we […]